Conversion Audit
A prioritised list of issues hurting your conversions, with expected impact.
Tech Solutions
Website Conversion Rate Optimization (CRO)
Get more enquiries and sales from the traffic you already have. We find where visitors drop off, fix the friction, and A/B test improvements to your pages, forms and checkout.
Quick Answer
What is conversion rate optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as filling a form, calling, booking or buying. It uses analytics, heatmaps, session recordings and user feedback to find problems, then tests changes to pages, offers, forms and checkout to see which version performs better.
- Analytics and funnel drop-off analysis
- Heatmaps and session recordings
- A/B testing of pages and forms
- Speed and mobile UX improvements
Overview
More Results From the Traffic You Already Pay For
Doubling your traffic is expensive. Improving how well your website converts that traffic is often faster and cheaper — and it makes every rupee you spend on ads and SEO work harder.
How we improve conversions
- Conversion audit — analytics, funnel and form analysis to find where visitors leave.
- Behaviour analysis using heatmaps and session recordings (for example with Microsoft Clarity).
- Messaging and offer fixes — clearer headlines, proof, pricing cues and calls to action.
- Form and checkout optimisation — fewer fields, better validation, trust signals and WhatsApp alternatives.
- A/B testing to confirm improvements with data before rolling them out.
Speed is part of conversion
Slow pages lose visitors, especially on mobile networks. We include Core Web Vitals improvements as part of CRO, because faster pages convert better.
What You Get
What Our CRO Service Includes
Heatmaps & Recordings
See exactly where visitors click, scroll and get stuck.
A/B Testing
Test new versions against the original and keep what wins.
Form & Checkout Fixes
Shorter, clearer forms and smoother checkout flows that reduce drop-off.
How We Work
Our CRO Process
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01
Measure
Set up or fix tracking so conversions and drop-offs are measured accurately.
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02
Diagnose
Analytics, heatmaps, recordings and user feedback to find the biggest problems.
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03
Test
Design and run A/B tests on the highest-impact pages and steps.
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04
Implement & Repeat
Roll out winners, report the uplift and move to the next test.
Serving Kolkata & Beyond
CRO for Kolkata Businesses and Online Brands
We optimise websites for Kolkata service businesses that rely on calls and enquiries, and for ecommerce brands selling across India. CRO pairs especially well with our Google & Meta Ads and Local SEO services.
- Kolkata
- Salt Lake (Bidhannagar)
- New Town & Rajarhat
- Park Street & Central Kolkata
- Ballygunge & South Kolkata
- Howrah
- Dum Dum & North Kolkata
- West Bengal
- Pan-India (remote)
FAQs
Website CRO Optimization — Frequently Asked Questions
What is a good website conversion rate?
It varies widely by industry, traffic source and goal. Lead-generation sites and ecommerce stores have very different benchmarks. We measure your current rate and focus on steady improvement from there.
How much traffic do I need for CRO?
A/B testing works best with a few thousand monthly visitors. Smaller sites still benefit from audits, heatmaps and best-practice fixes, even if formal testing is limited.
How long before I see CRO results?
Quick fixes from the audit can improve results within weeks. A/B tests usually run for 2 to 4 weeks each to reach reliable conclusions.
Will CRO affect my SEO?
Done correctly, CRO supports SEO. Faster pages, clearer content and better user engagement are all positive signals. We avoid changes that would harm search visibility.
Can you do CRO on a website you did not build?
Yes. We work on WordPress, Shopify, WooCommerce and most other platforms, either implementing changes ourselves or working with your developer.
Want More Leads Without More Ad Spend?
Book a free, no-obligation consultation with the Kreate Edgee team in Kolkata. We will review where you are today and share a clear plan.