Goal-Based Strategy
Campaigns planned around target cost per lead, cost per sale or ROAS.
Brand Solutions
Performance Marketing Agency in Kolkata
Full-funnel campaigns across Google, Meta, YouTube and more — planned around your cost per lead and return on ad spend, tracked end to end and optimised every week.
Quick Answer
What is performance marketing?
Performance marketing is digital advertising where success is measured by specific results — leads, sales, app installs or bookings — rather than impressions. Campaigns run on platforms such as Google Ads and Meta Ads, are tracked with conversion data, and budgets are shifted continuously toward the ads, audiences and channels that deliver the best cost per result.
- Goals set as cost per lead or ROAS
- Full-funnel: awareness to conversion
- Conversion tracking and attribution
- Weekly testing and optimisation
Overview
Marketing You Can Measure in Leads and Revenue
Running ads is easy. Running ads that pay for themselves is not. Our performance marketing service starts with your numbers — what a lead or sale is worth to you — and builds a campaign structure that is judged against them.
What is included
- Strategy and funnel planning — the right mix of Google Search, Performance Max, YouTube, Meta and remarketing for your goal.
- Tracking setup — Google Analytics 4, Google Tag Manager, Meta Pixel and Conversions API, and call and form tracking.
- Landing pages designed to convert paid traffic, with A/B testing.
- Creative testing — new ad angles, formats and offers tested every cycle.
- Transparent reporting on spend, cost per lead, lead quality and revenue where available.
Built for Kolkata businesses and national brands
We work with local businesses that need steady enquiries from Kolkata and with brands selling across India. Either way, you get clear targets, honest reporting and a team that optimises toward business outcomes.
What You Get
What Our Performance Marketing Covers
Full-Funnel Campaigns
Prospecting, retargeting and conversion campaigns that work together.
Accurate Tracking
GA4, GTM, pixels and CRM integration so every lead is attributed.
Continuous Testing
Ongoing creative, audience and landing-page tests to lower costs.
How We Work
How We Drive Performance
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01
Audit & Goals
We review past campaigns, tracking and funnel, then agree on measurable targets.
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02
Build & Track
Set up campaigns, audiences, creatives and conversion tracking correctly from day one.
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03
Launch & Test
Go live with structured tests across ads, audiences and landing pages.
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04
Scale What Works
Cut waste, increase budget on winners and report results every month.
Serving Kolkata & Beyond
Performance Marketing for Kolkata and Pan-India Brands
Whether you need enquiries from specific Kolkata pin codes or customers across India, we set geo-targeting, language and timing to match your market — and keep budgets focused where your best customers are.
- Kolkata
- Salt Lake (Bidhannagar)
- New Town & Rajarhat
- Park Street & Central Kolkata
- Ballygunge & South Kolkata
- Howrah
- Dum Dum & North Kolkata
- West Bengal
- Pan-India (remote)
FAQs
Performance Marketing — Frequently Asked Questions
What budget do I need for performance marketing?
It depends on your industry, competition and goals. Many local businesses in Kolkata start with a modest monthly ad budget and scale once cost per lead is proven. We recommend a starting budget after the initial audit.
How is performance marketing different from digital marketing?
Digital marketing covers all online activity, including brand content and SEO. Performance marketing is the paid, results-driven part, where every campaign is measured against a specific conversion goal such as leads or sales.
Which platforms do you use?
Mainly Google Ads (Search, Performance Max, YouTube, Display) and Meta Ads (Facebook and Instagram), plus LinkedIn and other platforms where they fit your audience.
How soon will I see results?
Campaigns usually start generating leads within the first one to two weeks. Costs typically improve over the first two to three months as we gather data and optimise.
Will I get access to my ad accounts and reports?
Yes. Ad accounts are set up in your name or shared with full access, and you receive clear monthly reports covering spend, results and next steps.
Ready to Turn Ad Spend Into Revenue?
Book a free, no-obligation consultation with the Kreate Edgee team in Kolkata. We will review where you are today and share a clear plan.